I Have a Dream!

When you have a vision about something, you have a dream of how it could be. But what drives a vision forward is passion. 

Passion is like a fire within you that, once released, fuels your actions to achieve your vision. Passion isn't manufactured and doesn't just appear – you look for it! When you find it, it’s like an evangelical experience and you want to tell the world about what you've discovered. I know because this is exactly how I feel about school branding!

So what does this have to do with school branding you might ask? Visions, missions, values, whatever you want to call them, are not just words that we throw around. They mean something. They represent real tangible dreams, motives, purposes, qualities, desires, and directions. Forget about the terms. Concentrate on what they stand for and how they apply to your school. As a principal, what are your dreams for your school? How passionate are you about making those dreams a reality?

Passion can be infectious. Your passion can rub off on others so that they share in your vision because they understand what you're excited about! Having a true understanding of where your school is heading, and how you’re going to get there, clarifies your brand and brings it alive. 

It has been said “A picture paints a thousand words”. When a school’s vision comes alive, and there is passion driving it forward, you can see it! Your website and marketing material become reflections of what is already there! They are authentic rather than manufactured representations of school life.

Your logo isn’t your brand, and your website is your brand – YOU ARE YOUR BRAND!

I would love to hear about the passion and vision you have for your school.