Over the last few days my head has been buzzing with thoughts
about a crazy new technology that is floating around. Actually it isn’t that new. It just hasn't yet drawn a lot of attention.
Some of you may have heard of it, or even seen it demonstrated.
My daughters took five minutes to create an example using it. The technology is called Augmented Reality (AR
for short). It’s happening now and it’s
going to change the way we think about education.
Wikipedia describes Augmented Reality as a “live, direct
or indirect, view of a physical, real-world environment whose elements are augmented (or
supplemented) by computer generated sensory input
such as sound, video, graphics or GPS data.” What does this mean? Put simply, graphics are being taken out of the
computer world and placed directly into the real world via our smart phone or
table - enhancing what we see, hear, feel, and smell. A rich new layer of information is being transposed over
the world we experience so we can discover much more about it.
For example, you are sitting in a restaurant and you see
something on the menu that you wouldn't mind trying but you’re not sure. You
scan your phone or tablet over the meal title on the menu and, in front of you
on the table through the screen, you see the meal. Not only that, you can move
your phone screen around the meal and see every single item on the plate. There might even be a promotion that pops up to let you know there is a two for one deal going.
You can see AR in action in this TED talk:
So how does this impact education, and what are the implications for marketing your school?
From and educational perspective look no further than Paul Hamilton – a leader
in bringing AR into the classroom. Paul is changing the way digital content is being delivered
in schools and is a leader in the implementation of Augmented Reality in
schools to improve learning outcomes. This is happening now! Check it
out here: http://www.appsbypaulhamilton.com/#!science-ar-app-/c8o
Secondly,
how can AR be used to engage with our school communities more effectively from a marketing and
communication perspective? What are the best methods of using this tool to influence prospective parents to want to know more about your school and
become a part of your community?
I’m
fascinated by where AR will lead schools. What has been your experience?
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